Privacy policy
This Privacy Policy describes how My Store (the ‘Site’, ‘we’, ‘us’, ‘us’, or ‘our’) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bf1b00-20.myshopify.com (the ‘Site’) or communicate with us in connection with the Site (collectively, the ‘Services’). For purposes of this Privacy Policy, ‘you’ and ‘your’ refer to you as a user of the Services, whether you are a customer, website visitor, or other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the ‘Last Updated’ date, and take any other action required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The type of personal information we collect about you depends on how you interact with our Site and use our Services. When we use the term ‘personal information’, we mean information that identifies, relates to, describes or can be associated with you. The following sections describe the specific categories and types of personal information we collect.
Information we collect directly from you
Information that you submit directly to us through our Services may include:
- Contact details including your name, address, telephone number and email address.
- Order details, including your name, billing address, shipping address, payment confirmation, email address and telephone number.
- Account information, including your username, password, security questions and other information used for account security.
- Customer service information, including information you choose to include in your communications with us, for example, when you send a message through the Services.
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services (‘Usage Data’). To do this, we may use cookies, pixels and similar technologies (‘Cookies’). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to fulfill our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
Any information we collect from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third party websites and links.
How we use your personal information
- To provide products and services. We use your personal information to provide you with the Services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging shipments, facilitating returns and exchanges, and other features and functionality related to your account.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other login information with anyone. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, in accordance with Art. 6 (1) (f) GDPR.
- Communicating with you and improving our service. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with powering our Shopify shop, please refer to https://www.shopify.com/legal/cookies. We use Cookies to enhance and improve our Site and our Services (including remembering your actions and preferences), to perform analytics and to better understand user interaction with the Services (in our legitimate interest to administer, improve and optimise the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please note that deleting or blocking Cookies may adversely affect your user experience and may cause some of the Services, including certain features and general functionality, to not function properly or to become unavailable. In addition, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract compliance, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
-
- With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you instruct, request or otherwise consent to us disclosing certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations, with your consent.
- With our subsidiaries or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligation (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out in ‘How we collect and use your personal information’ and ‘How we disclose personal information’ above:
| Category | Categories of addressees |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.
With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as outlined below.
Third party websites and links
Our site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public places, including information you share on third party social media platforms may also be visible to other users of the Services and/or users of those third party platforms without limitation as to its use by us or by a third party. The inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we have no actual knowledge that we ‘share’ or ‘sell’ (as those terms are defined by applicable law) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee ‘perfect security’. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on a number of factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they may apply only in certain circumstances and, in certain cases, we may refuse your request as permitted by law.
- Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details regarding the ways in which we use and share your information.
- Right to erasure: You may have the right to request that we delete the personal information we hold about you.
- Right to correct: You may have the right to request that we correct inaccurate personal information that we hold about you.
- Right of portability: You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of the sale or exchange of information or targeted advertising: You may have the right to tell us not to "sell" or "share" your personal information, or to opt out of processing your personal information for purposes considered as "targeted advertising" as defined in applicable privacy laws. Please note that if you visit our site with the global privacy control opt-out preference sign enabled, depending on where you are located, we will automatically treat this as a request to opt for "sale" or "share" information for the device and browser you use to visit the Site.
- Processing restriction: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may be entitled to appeal our decision if we refuse to process your request. You can do so by responding directly to our refusal.
- Management of communication preferences: We may send you promotional emails, and you can opt out at any time by unsubscribing from our emails. If you choose to unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders that you have placed.
You may exercise any of these rights when indicated on our site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may appoint an authorized agent to make applications on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask you to provide us with proof that you have authorized them to act on your behalf and may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your claim, depending on where you live, may have the right to appeal our decision by contacting us using the contact details below or by filing your complaint with your local data protection authority. For the EEA, a list of data protection supervisory authorities can be found here.
International users
Please note that we may transfer, store and process your personal information outside of the country in which you live. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the UK competent authority, as appropriate, unless the transfer of data is made to a country which has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of the rights available to you, please call us or send an email to contact@herieflare.com
For the purposes of applicable data protection laws and unless otherwise explicitly stated, we are the data controller of your personal information.